As the days draw nearer until the Super Bowl 50, American sportswear brand Nike has released three pairs of gold medal-themed sneakers in a tribute to the exciting championship game.
To celebrate the 50th edition of the Super Bowl, Nike has refashioned a pair of Air Trainer 1s, Nike Free 3.0 V4s and Ultra XTs. Each sneaker is a silhouette most Nike fans can recognize with a brand new colorway that is quite glamorous. While the new editions of the Air Trainer 1s and the Ultra XTs are outfitted in matching gold medal-themed colorways, the Nike Free 3.0 V4s are designed with reflective laces and don a metallic, gold and silver colorway.
While the Super Bowl 50 takes place on February 7th, 2016, these sneakers are expected to drop late January 2016.
Football Championship Sneakers
Nike Created a Line of Gold Sneakers for the Super Bowl 50
Trend Themes
1. Super Bowl Sneakers - Opportunity to capitalize on the popularity of the Super Bowl by creating limited edition sneakers for fans.
2. Gold Sneaker Trend - Potential to create a trend of flashy and glamorous sneakers with gold and metallic colorways.
3. Reflective Lace Design - Innovation opportunity to incorporate reflective laces into sneakers for added visibility and style.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to create limited edition sneakers for major sports events like the Super Bowl.
2. Fashion - Fashion brands can incorporate gold and metallic colorways into their sneaker designs to create a luxurious and glamorous aesthetic.
3. Shoe Accessories - Opportunity to create and market new types of laces, such as reflective laces, to enhance the style and functionality of sneakers.