Sunset orange hues, lightweight garment construction, and strong 90s aesthetics are the building blocks of fashion label Filippa K's Spring/Summer 2023 collection. The launch "breaks free from the winter dreariness" to celebrate the nearing summer months.
The fashion label borrowed heavily from 90s media, particularly film and music, and this informed the shape of the silhouette. The sunset orange hues that are featured in the collection are visually captivating and play with one's perception by "blurring the visual cues of swimming in the sea at golden hour and bathing in a glass of iced tea."
Filippa K's Spring/Summer 2023 collection is featured in a brand-new campaign starring iconic Swedish model Caroline Winberg and emerging model Priya Ravi. The images embrace the sunset orange hues found throughout the collection, boasting a subtle nostalgic feel.
Summer-Celebrating 90s Fashion
Filippa K's Spring/Summer 2023 Line Features Sunset Orange Hues
Trend Themes
1. 90s Aesthetics in Fashion - Opportunity to use 90s media, particularly film and music, to inform the shape of the silhouette and bring a subtle nostalgic feel to fashion collections.
2. Sunset Orange Hues in Fashion - Opportunity to play with vivid and captivating sunset orange hues to create visually enticing fashion collections.
3. Lightweight Garment Construction in Fashion - Opportunity to incorporate lightweight garment construction into fashion collections to break free from winter dreariness as summer approaching.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate the 90s aesthetics, sunset orange hues and lightweight garment construction techniques from Filippa K's Spring/Summer 2023 collection to create visually captivating fashion lines.
2. Advertising Industry - The advertising industry can draw inspiration from Filippa K's Spring/Summer 2023 new campaign and promote their products or services engagingly by creating visually captivating and nostalgia-infused content.
3. Film Industry - The film industry can showcase sunset orange hues and 90s aesthetics used in Filippa K's Spring/Summer 2023 collection through creative cinematography, contributing to the movie setting or dramatic tension in films.