Swimwear brand Sunset has created a sizzling advertorial for its line of elegant, pool-ready fashions. The Sunset 2010 campaign features model Tugce Kazaz, styled by Merve Arslan, in a variety of glamorous gowns and swimsuits including a gorgeous ink blue gown, sequined bikini and slick black one-piece.
Photographed by Koray Birand, with hair by Ibrahim Zengin and makeup by Cigdem Yartasi, the Sunset 2010 campaign offers a look at what it would be like to have nothing to do but lounge poolside wearing your most expensive swimwear.
Inky Summer Gowns
The Sunset 2010 Campaign Showcases Poolside Glamor
Trend Themes
1. Poolside Glamor - Businesses can develop new lines of elegant pool-ready fashion to cater to the growing popularity of poolside lounging.
2. Sequined Swimwear - Companies can create unique, sequined swimwear to add sparkle and fun to traditional swim fashion.
3. Inky Summer Gowns - Brands can promote elegant and comfortable summer gowns as a stylish alternative to traditional swimwear.
Industry Implications
1. Swimwear Industry - Swimwear brands can incorporate new and fashionable designs into their collections to keep up with evolving consumer preferences.
2. Fashion Industry - Luxury fashion designers can explore the poolside fashion trend and create unique and glamorous collections that cater to luxury clientele.
3. Beauty Industry - Beauty companies can develop summer-inspired makeup and hair looks to complement the rising poolside lounging trend and complement pool-ready fashion.