The Falmouth-based brewery 'Verdant' has partnered up with 'Boneface,' a New Zealand-based craft brewery, to launch the 'Sunrise Sunset IPA.' This IPA was created for online ordering and home consumption, so its shelf life extends nearly a year into the future. The Sunrise Sunset gets its name from the hops the beer is made with, "Pacific Sunrise Hops." This is the first time both Verdant and Boneface have worked with these hops. Despite this, Sunrise Sunset has performed well in the Western European market.
This IPA has a citrusy undertone and fruity flavors that work in tandem with the Pacific Sunrise Hops to create a sweet, enjoyable craft IPA, even for those who aren't used to the bitter beverage. The can cleverly reflects the name and the hops used by placing a sun in the center of the can with the top half depicting a sunrise and the bottom half showcasing a dim sunset. The Sunrise Sunset is available in 440 mL packages for approximately $8 USD at Verdant's website, in addition to other participating online retailers.
Collaborative European IPAs
'Verdant' and 'Boneface' Have Debuted the 'Sunrise Sunset' Craft Beer
Trend Themes
1. Collaborative Brewing - Craft breweries are partnering with each other to create unique, flavorful beers that cater to the changing demand of consumers.
2. Online Ordering for Home Consumption - Breweries are offering an online ordering system for customers to experience a new kind of drinking experience while at home.
3. Extended Shelf-life Beers - Brewers are coming up with innovative ways to extend the shelf-life of their products, increasing convenience for the consumer and contributing to sustainability.
Industry Implications
1. Craft Beer - Craft beers are becoming more popular, and breweries are innovating and experimenting with new flavor profiles and ingredients, driving demand for unique brews.
2. Online Retail - Craft breweries are fulfilling customer orders online, offering a convenient way to purchase their products, and leading the growth of online retail in the beverage industry.
3. Packaging & Preservation - Breweries are finding new ways to extend the shelf-life of their products, while ensuring their quality and taste, providing excellent opportunities for innovation in packaging and preservation technologies.