Karen Walker has always been interested in choosing unconventional subjects with endlessly interesting backstories for her sunglasses campaigns. For this year's men collection, the fashion designer selected Israel Adesanya to be the face of her upcoming product line.
A Nigerian-born and New-Zealand-trained MMA fighter, the hunk in the Karen Walker's sunglasses campaign has been revealed as "the fashion industry's newest boy crush." Titled 'Monumental,' the photoshoot is clearly an intended transgression between traditional notions of masculinity and femininity.
The sunglasses campaign features Israel Adesanya, "who started as a dancer and has a very modern take on masculinity," showing off Karen Walker's eyewear designs with a big smile and a flower behind his ear. In the end, the photoshoot intends to take a multifaceted approach to the notion of masculinity.
Empowering Sunglasses Campaigns
Karen Walker Tapped a Nigerian UFC Fighter for a Men's Collection
Trend Themes
1. Gender-fluid Fashion - Karen Walker's 'Monumental' campaign challenges traditional gender roles in fashion, creating an opportunity for gender-fluid fashion.
2. Athletic Influencer Marketing - Karen Walker's selection of MMA fighter Israel Adesanya as the face of her sunglasses campaign highlights the opportunity for athletic influencer marketing.
3. Inclusive Advertising - Karen Walker's campaign aims to represent a diverse range of masculinities, signaling a trend towards more inclusive advertising.
Industry Implications
1. Eyewear - Karen Walker's sunglasses campaign highlights the opportunity for innovative designs and advertising in the eyewear industry.
2. Fashion - The 'Monumental' campaign challenges traditional notions of masculinity in fashion, creating an opportunity for disruptive innovation in gender-neutral clothing lines.
3. Sports - Karen Walker's selection of Israel Adesanya as the face of her campaign highlights the potential for partnerships between fashion and athletic brands in the sports industry.