Providing that stylish home decor is but a small step from the world of fashion is Sung Outdoor, the latest furniture collection from clothing designer Alfred Sung. The stylish home decor line by the acclaimed designer will be carried exclusively at The Bay starting March 2010.
While if features faux wicker, the Sung Outdoor collection is nothing like traditional brown rattan patio furnishings. The contemporary-style pieces of the Sung Outdoor collection are crafted with white, slate, and black plastic, as well as brushed steel. The Paris chair, shown here, is a fine example of the Sung’s modern aesthetic applied towards outdoor furniture.
Gingham Patio Chairs
Fashion Designer Alfred Sung Launches Sung Outdoor Furniture Line
Trend Themes
1. Fashion-designer Home Decor - Opportunity for fashion designers to enter the home decor industry and create a cohesive aesthetic across different areas of the home.
2. Contemporary Outdoor Furniture - Trend towards modern and sleek outdoor furniture designs that complement indoor decor styles.
3. Faux Material Alternatives - Demand for faux versions of traditional materials, such as wicker, in the furniture industry to meet ethical and sustainability concerns.
Industry Implications
1. Home Decor - Potential for home decor brands and retailers to collaborate with fashion designers to create unique home collections.
2. Outdoor Furniture - Opportunity for furniture companies to create modern and sustainable outdoor furniture collections to meet consumer demand.
3. Sustainable Materials - Demand for sustainable and ethical materials in the furniture industry, leading to innovation in the creation of faux materials with similar characteristics to traditional materials.