SunChips is leading the green packaging charge with an all-new ad campaign that touts the snack brand's upcoming compostable chip bags. According to Frito-Lay, the compostable SunChips bags will be made of a plant-based plastic material called PLA.
SunChips has promised to roll out their compostable packaging by Earth Day 2010. Check out some other compostable creations below.
Implications - Today's eco-conscious consumer is looking to incorporate their environmental concern into every facet of life, including snack time. Thus, a new breed of congreenient products is coming out of the woodwork, providing consumers with a way to live a holistically green life. This also helps hesitant consumers test out their eco consciousness without having to go the full green mile.
Compostable Snack Bags
SunChips Will Roll Out Compostable Bags by Earth Day 2010
Trend Themes
1. Compostable Packaging - Disruptive innovation opportunity: Develop new packaging solutions that are compostable and environmentally friendly.
2. Eco-conscious Consumer - Disruptive innovation opportunity: Create products and services that cater to the growing demand for sustainable, eco-friendly options.
3. Green Advertising Campaigns - Disruptive innovation opportunity: Design advertising campaigns that highlight environmentally friendly features and appeal to eco-conscious consumers.
Industry Implications
1. Packaging Industry - Disruptive innovation opportunity: Explore innovative materials and technologies to create eco-friendly and compostable packaging solutions.
2. Food and Snack Industry - Disruptive innovation opportunity: Develop new snack products with compostable packaging to meet the demand of eco-conscious consumers.
3. Advertising Industry - Disruptive innovation opportunity: Create marketing strategies that promote sustainable and green features of products to appeal to eco-conscious consumers.