Nike unveils a new tonal iteration of the signature Air Max 170 React sneakers with a colorway entitled 'Summit White.' The all-white uppers boast a stripped-down version of the classic design, showcasing the entire uppers in the same color. The branding detail highlights a slight difference, as the Swoosh on the side is informed in a slightly darker shade of white.
This hue is also featured at the mudguard and the heel wrap as well. The design delivers some elements of contrast through the pastel pink details that can be found at the clear Air Max unit as well as the lace eyelets. The label's signature 'Ghost Aqua' blue is found at the outsole, with addition hits of blue and pink at the Air Max 270 React embroidery at the tongue.
All-White Sneaker Tonal Updates
Nike Launches the Air Max 270 React in Summit White
Trend Themes
1. Tonal Sneaker Design - Opportunity for brands to create stripped-down versions of classic designs that showcase a single color throughout the entire sneaker.
2. Contrasting Details - Opportunity to incorporate contrasting details, such as pastel accents, to add visual interest to tonal sneaker designs.
3. Signature Branding Variations - Opportunity for brands to experiment with slightly different shades or variations of their signature branding to create subtle distinctions.
Industry Implications
1. Footwear - Footwear brands can explore tonal sneaker designs to offer minimalist and clean options to consumers.
2. Fashion - Fashion brands can incorporate tonal sneaker designs into their collections to tap into the demand for minimalist and monochromatic styles.
3. Sports and Athletic Apparel - Sports and athletic apparel companies can introduce tonal sneaker designs to provide athletes with clean and streamlined footwear options.