Nike has revealed a new colorway for its Air VaporMax 2023 Flyknit for a summer-themed knitted sneaker look in 'Baltic Blue.' The latest colorway reflects the upcoming summer season, and the bright blue color reflected on the knitted sneaker represents the Baltic Sea. Earlier this year, Nike also released different colorways in 'Oreo' and 'Anthracite' looks.
The upcoming knitted sneaker is made in the classic Flyknit uppers with rubber mudguards placed at the forefoot and heel. Soft terry fabrics are used on the collars with nylon pull loops on the heel. The knitted sneaker also contains a lacing system in interwoven orange threads. The insoles are designed in colorful speckled patterns with Move to Zero pinwheel logos, Nike's climate change initiative campaign. Additionally, the knitted sneaker has semitranslucent VaporMax soles in 'Citron Tint' colorway. The knitted sneaker is priced at $210 and will be released in the summer.
Summer-Themed Knitted Sneakers
Nike Unveils Its Air VaporMax 2023 Flyknit in 'Baltic Blue'
Trend Themes
1. Summer-themed Knitted Sneakers - The trend of creating seasonal-themed sneakers opens opportunities for customization and personalization.
2. Environmentally Sustainable Footwear - Nike's Move to Zero campaign creates opportunities for sustainable and eco-friendly materials to be used in footwear manufacturing.
3. Translucent Shoe Soles - The trend of using translucent materials in shoe sole construction presents opportunities for creative and unique design applications.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can integrate seasonal color schemes into their product lines beyond clothing.
2. Footwear - The footwear industry can work towards sustainability by exploring environmentally friendly materials and processes.
3. Material Science - The material science industry can work towards creating new translucent materials for shoe sole construction to meet the growing demand.