CLIF BAR has introduced a summer sweepstakes that offers participants a chance to win a variety of outdoor-themed prizes. The two grand prize winners will receive trips from REI Co-op Adventure Travel, which offers guided outdoor experiences across the United States. Additional prizes include gear like GPS watches, camping tents, and daypacks, as well as thousands of other smaller prizes.
The summer sweepstakes aligns with CLIF BAR's mission to promote outdoor activities and equitable access to nature. For the initiative, the brand has also partnered with organizations like Outdoor Afro and Climbing for Change to address barriers that prevent some groups from enjoying the outdoors.
CLIF BAR's summer sweepstakes will surely resonate with contemporary consumers who value active lifestyles and environmental stewardship.
Outdoor-Themed Summer Sweepstakes
CLIF BAR Encourages More People to Spend Time Outdoors
Trend Themes
1. Adventure Travel Prizes - The opportunity to win adventure travel experiences can appeal to the growing demographic seeking unique and active vacation alternatives.
2. Equitable Outdoor Access - Partnering with organizations that focus on equitable outdoor access highlights a commitment to inclusivity and can attract socially conscious consumers.
3. Tech-integrated Gear - Offering high-tech gear like GPS watches as prizes taps into the increasing demand for gadgets that enhance outdoor activities.
Industry Implications
1. Outdoor Recreation - The emphasis on outdoor-themed prizes signals growth opportunities in the outdoor recreation industry.
2. Travel and Tourism - Incorporating adventure travel prizes opens up innovative avenues for collaboration within the travel and tourism sector.
3. Fitness Technology - The inclusion of tech-integrated outdoor gear suggests potential for further advancements in the fitness technology industry.