Barilla is set to bring the ultimate Italian experience to the U.S. with its exciting Summer of Pesto Collection. As European travel prices soar, particularly to Italy, Barilla's limited-edition collection is here to provide pesto lovers and pasta enthusiasts with everything they need to embrace an effortless summer, evoking the spirit of Italy from the comfort of their own homes.
The unique Summer of Pesto Collection offers a range of Italian-inspired essentials, including an inflatable tray shaped like a basil leaf, perfect for enjoying pesto-filled dishes by the pool. Additionally, the collection features a stylish bucket hat to shield you from the sun's rays, a beach towel for luxurious lounging by the pool, and a practical tote bag to hold all your summer essentials. It also includes jars of Barilla's Creamy Genovese Pesto and Rustic Basil Pesto. To inspire culinary creativity, recipe cards for pesto-inspired dishes have been specially crafted by Executive Chef of America Lorenzo Bon.
Barilla's Summer of Pesto Collection not only offers a taste of Italy but also taps into the rising trend of staycations and the desire for experiential at-home experiences. By providing a curated collection that captures the essence of an Italian summer, Barilla strengthens its brand presence and connects with consumers who seek cultural immersion and gastronomic enjoyment.
Pasta-Themed Apparel
Barilla® Brings Ultimate Italian Vibes with 'Summer of Pesto Collection'
Trend Themes
1. Staycation-themed Merchandise - As the trend of staycations rises, there is an opportunity for other companies to offer curated collections that capture the essence of a particular destination or experience.
2. Experiential At-home Products - Barilla's Summer of Pesto Collection highlights the growing trend of consumers seeking at-home products that offer immersive experiences outside of traditional travel.
3. Food-inspired Apparel - The Summer of Pesto Collection offers a unique opportunity for food and beverage companies to venture into apparel merchandise that align with their brand identity.
Industry Implications
1. Food and Beverage - Barilla's food-related merchandise opens up opportunities for other food and beverage companies to tap into the emerging trend of experiential and themed collections.
2. Apparel and Accessories - The success of Barilla's apparel and accessory Summer of Pesto Collection points to the potential for non-traditional players such as food companies to enter the apparel and accessories space.
3. Hospitality and Tourism - The Summer of Pesto Collection highlights the potential for hospitality and tourism companies to develop at-home experiential products that capture the essence of a particular destination or experience.