Contemporary fashion label KITH really knocks it out of the park with its 2018 Summer menswear collection. The brand creates a functional line-up of stylishly comfortable pieces that make a strong visual embellishment within the narrative of coastal cities.
The Summer 2018 capsule is characterized by boldly vibrant colors, as well as playfully arranged floral prints. While the silhouettes are made to be stretchy and breezy, the real garment optimization for warm weather comes from the fabrics. For its summer menswear collection, KITH ensures that its customer enjoys the most versatile and beach-ready materials on the market. As a result, the range utilizes custom-milled fabrics that are highly breathable and practical. This includes a 100% cotton seersucker, a lightweight towel terry and a 243 GSM distressed cotton slub.
Photo Credits: Justin Bridges
Beachy Summer Menswear Collections
KITH Relies on Bold Colors and Playful Prints for Summer 2018
Trend Themes
1. Bold Colors in Summer Fashion - Opportunity to create innovative, eye-catching designs using vibrant colors for summer clothing collections.
2. Playful Prints in Men's Fashion - Potential for incorporating unique and playful prints into menswear, adding a fun and stylish element to outfits.
3. Versatile and Breathable Fabrics for Warm Weather - Opportunity to develop custom-milled fabrics that are highly breathable and practical for summer menswear, providing customers with comfort and functionality.
Industry Implications
1. Fashion Retail - Potential for fashion retailers to offer bold color options and playful prints in their summer menswear collections, attracting customers with unique and trendy designs.
2. Textile Manufacturing - Opportunity for textile manufacturers to produce versatile and breathable fabrics specifically designed for warm weather conditions, catering to the demand for comfortable and practical summer clothing.
3. Fashion Photography - Chance for fashion photographers to showcase the bold colors, playful prints, and versatile fabrics in menswear collections, capturing the essence of the summer season and attracting potential buyers.