Brian Miller is the illustrator who created the new website design for Banana Boat's summer ad titled 'The Great Big Family Reunion.' The idea for the website design was to create a summer scene that flawlessly transitioned between outdoor summer activities in a single continuous image.
The scenes are filled with family and friends partaking in glorious summer activities such as hanging out at the beach and conducting family barbecues. Miller created every aspect of the images from the characters to the accessories and the backgrounds.
The Great Big Family Reunion encourages families to enter a contest to win a family vacation. The prize is a vacation for the entire family -- literally. In order to promote this, Miller had to create a massive family mural that incorporated every family member imaginable.
Family-Targeted Summer Ads
Brian Miller Illustrated Banana Boat's Family Vacation Campaign Website
Trend Themes
1. Summer Family Ad Campaigns - Companies designing ads and websites featuring summer scenes with families engaging in outdoor activities.
2. Custom Illustrated Websites - Illustrators creating custom website designs for ad campaigns.
3. Family Vacation Contests - Companies offering family vacations as prizes for contests that promote their products.
Industry Implications
1. Advertising - Ad agencies creating family-targeted summer ads for various industries.
2. Illustration - Illustration companies partnering with ad agencies to create custom designs for ad campaigns.
3. Travel and Hospitality - Companies in the travel and hospitality industry offering family-vacation related promotions and contests.