The hit USA network show 'Suits' has upped the ante this summer with the upcoming release of its interactive social media experience 'Suits Recruits.' The campaign will take parts of a scripted episode that was originally meant for air and turn it into mini webisodes that people can actually get involved in through Facebook. The initiative is based on previous successes from the television show 'Psych' and its #HashTagKiller Twitter campaign.
The use and integration of social media can be a vital component for success of television shows. Finding new methods to create a fanbase and connect to followers is largely important in keeping the fans satisfied. 'Suits Recruits' is launching as a promotion of not only sponsor Lexus, but also as the official Suits season is set to premiere June 14th.
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
Trend Themes
1. Interactive Social Media Experiences - Creating interactive social media experiences like 'Suits Recruits' can enhance fan engagement and generate buzz for television shows.
2. Integration of Social Media in Television - Integrating social media platforms like Facebook into television campaigns can help create a loyal fanbase and enhance viewer participation.
3. Webisodes and Serialized Content - Transforming scripted episodes into mini webisodes, as seen in 'Suits Recruits', presents opportunities to offer additional content and immersive experiences for viewers.
Industry Implications
1. Television - The television industry can benefit from the adoption of interactive social media experiences to engage viewers and increase viewership.
2. Advertising and Sponsorship - Advertising and sponsorship companies can explore opportunities to collaborate with television shows in creating interactive social media experiences that promote brands effectively.
3. Social Media Platforms - Social media platforms like Facebook can capitalize on the integration of television shows to drive user engagement and expand their reach.