We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson.
Their client was Portuguese organization Quercus, and the aim was to 'promote' global warming. The message was If You Give Up, They Give Up
I love everything about PSA. It does not so much grab your attention, but it hits you in the face. Really hard.
Suicidal Animated Animals
Disturbing Global Warming PSA
Trend Themes
1. Emotional Animated Psas - Creating animated PSAs that evoke strong emotions to raise awareness.
2. Disturbing Advertising Content - Using unsettling visuals and messaging to capture attention in ads.
3. Climate Change Awareness - Promoting initiatives and campaigns to raise awareness about global warming.
Industry Implications
1. Advertising - Creating innovative and impactful content for ad campaigns.
2. Animation - Utilizing animation techniques to deliver powerful messages.
3. Environmental Organizations - Supporting efforts to promote climate change awareness and sustainable practices.