Sugarhill recently introduced its latest collection designed for the Fall/Winter 2019 season and it is full of streetwear staples that are inspired by traditional elements. The main foundation behind the range is rooted in Americana workwear, which turns to a modernized design with new structures.
he Tokyo-based brand features unconventional cuts for the season translated through familiar structures. The seasonal capsule is named 'Black and Blue' -- it features pieces including fur-lined jackets, satin coach jackets, trench coats, long billowing coats, raw denim, khaki overalls, and much more. The color palette is highlighted by hues beyond its name, including dusty khaki, brown, red, white, washed out olive green, indigo, black, and more. Some standout items include the leather biker jacket and the large trench coat.
Modernized Traditional Workwear
Sugarhill Unveiled its FW19 Collection With Streetwear Staples
Trend Themes
1. Modernized Workwear - Disruptive innovation opportunity: Integrate technology and smart features into traditional workwear to enhance functionality and convenience.
2. Streetwear Staples - Disruptive innovation opportunity: Combine traditional elements of workwear with contemporary streetwear aesthetics to create a new fashion trend.
3. Unconventional Cuts - Disruptive innovation opportunity: Experiment with bold and unconventional cuts in workwear designs to redefine the aesthetic and functionality of traditional garments.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge traditional workwear with streetwear to create a unique clothing niche that appeals to fashion-conscious consumers.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop new fabrics and materials that combine the durability and practicality of workwear with the style and comfort of streetwear.
3. Retail - Disruptive innovation opportunity: Create new retail experiences that showcase modernized workwear collections in a way that resonates with consumer preferences and aspirations.