Sportswear label PUMA taps into luxe accessory brand MCM to celebrate Suede's 50 Year Anniversary. The Suede sneaker silhouette is one of the most iconic PUMA heritage sneakers and has remained relevant for the many years it has been in circulation. The two labels now collectively celebrate the five strong decades of the Suede shoes with an upcoming collaborative range. MCM gives the classic shoe an elevated makeover and offers two new colorway options.
The new celebratory iterations will be available in either a brown and black colorway or a white and grey option. Each one will boast MCM's signature all-over monogram imprint across its uppers. The sole units are shown in a clean white hue to contrast the loud design that rests above. Additionally, there will be co-branded insoles, leather crafted laces, and a gold plate detailing each tongue. The PUMA x MCM Suede sneakers will be available beginning May 24.
Luxe Heritage Celebratory Sneakers
PUMA and MCM Join to Commemorate Suede's 50 Year Anniversary
Trend Themes
1. Luxe Sneaker Collaborations - Leveraging high-end accessory brands to elevate iconic sportswear silhouettes for celebratory collaborations.
2. Heritage Sportswear Revivals - Bringing back classic sneaker models while introducing new design elements and collaborations for a refreshed consumer appeal.
3. Monogramed Sneaker Design - Incorporating luxury brand monograms and patterns onto sneaker designs to create high-end versions of classic silhouettes.
Industry Implications
1. Fashion - Both luxury fashion and sportswear brands can benefit from leveraging each other's brand equity and design expertise to cater to the streetwear and sneakerhead markets.
2. Accessories - Luxury accessory brands can expand their product offerings, potentially capturing a younger demographic by incorporating their signature design elements onto sportswear and sneaker products.
3. Retail - Retailers can capitalize on exclusive sneaker collaborations by creating buzz and hype around limited edition releases, driving traffic and sales to their stores.