The Subway in the Sky promotion is being run by the QSR brand as an interactive dining experience to help consumers enjoy a meal in an unexpected way.
The promotion will see the brand adopting a branded blimp that will take to the skies to provide up to six fans at once with the opportunity to enjoy their favorite Deli Hero sub sandwich as they cruise up to 1,000-feet up. The experience will be launching starting September 1, and will see the blimp taking to Kansas City, Atlanta, Orlando and Miami on different dates. The blimp will provide up to 40 fans per day with a sandwich flight once airborne that includes the brand's four Deli Hero sandwiches.
The Subway in the Sky promotion will take place according to weather and addition atmospheric conditions to ensure safety. The
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Trend Themes
1. Interactive Dining Experiences - QSR brands are adopting interactive dining experiences to provide consumers with unique ways to enjoy their meals.
2. Branded Blimp Promotions - QSR brands are utilizing branded blimps to create promotional experiences that allow consumers to enjoy their favorite foods at high altitudes.
3. Safety-centric Dining Innovations - QSR brands are implementing safety-centric dining innovations to ensure consumer well-being during unique dining experiences.
Industry Implications
1. QSR - The QSR industry is leveraging interactive dining experiences and branded blimp promotions to attract consumers seeking novel dining experiences.
2. Outdoor Advertising - The outdoor advertising industry is collaborating with QSR brands to create eye-catching branded blimp promotions that capture consumers' attention.
3. Tourism and Travel - The tourism and travel industry can benefit from collaborating with QSR brands to offer unique dining experiences to tourists, combining travel and food enjoyment.