'Submerge' by Soon Tong is the latest work from one of my favorite photographers. The shoot appears in Amica Singapore June 2010, and features model Fabiana C swimming underwater in a gaggle of gorgeous gowns.
Adlina Anis is the stylist behind 'Submerge' by Soon Tong; my favorite image is the second one, in which the model's peacock-print dress makes her look like a couture mermaid. See more shoots from the Amica Singapore June 2010 editorial above.
Couture Mermaids
'Submerge' by Soon Tong for Amica Singapore June 2010 Heads Underwater
Trend Themes
1. Underwater Fashion Photography - Disruptive innovation opportunity: Develop advanced waterproof camera technology to capture stunning underwater fashion shoots.
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3. Fashion Styling with a Twist - Disruptive innovation opportunity: Introduce unconventional styling techniques, such as combining couture fashion with underwater elements, to attract a new niche market.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with underwater photographers and stylists to revolutionize the way fashion shoots are conducted, opening up new creative possibilities.
2. Photography - Disruptive innovation opportunity: Develop underwater photography equipment and accessories that are more accessible and user-friendly for photographers looking to explore underwater shoots.
3. Luxury Consumer Goods - Disruptive innovation opportunity: Design and produce luxury mermaid-inspired lifestyle products, such as home decor, accessories, and beauty items, to cater to a niche market interested in unique, ocean-themed offerings.