A group of cute and cuddly dogs is sure to get your attention, so it's no surprise that the Subaru 'Dog Tested. Dog Approved.' campaign is continuing for the third year. According to the automaker, Subaru owners are twice as likely to own a pet than an average car owner. As such, the brand has released a set of new videos and social apps to promote this year's Subaru Game Day Dog Walk, which took place on Feb. 5.
The Subaru 'Dog Tested. Dog Approved' campaign includes four TV spots ('The Beach' commercial is shown here). The social part of the campaign encourage pet owners to walk their dogs and helps them track their routes and fitness through online social apps, such as the Dogbook app, which acts like a Facebook for your puppy, and the MapMyDOGWALK, a mobile app that helps owners track and store their dog-walking routes.
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
Trend Themes
1. Pet-friendly Advertising - As pets become increasingly important in people's lives, creating advertising campaigns that appeal to pet owners could be a disruptive innovation opportunity for companies.
2. Mobile Apps for Pet Owners - Developing mobile apps that help pet owners track their dogs' fitness and walking routes offers an opportunity for innovation within the pet technology industry.
3. Social Media for Pets - Creating social media platforms specifically for pets provides an opportunity for companies to connect with pet owners and create targeted advertising campaigns.
Industry Implications
1. Automotive - As more car owners are pet owners, car companies can leverage this demographic by creating pet-friendly features in their vehicles, such as built-in dog cages or pet-friendly upholstery.
2. Mobile App Development - As more people use mobile apps to track their pets' fitness and activities, mobile app developers have an opportunity to create more specialized and user-friendly pet-related apps.
3. Social Media - As more pet owners create social media accounts for their pets, social media companies can offer pet-specific features and advertising opportunities to target this unique demographic.