For a Fall/Winter 2016 collection, adidas Originals joined with 'wings+horns,' a menswear retailer based in Vancouver, British Columbia, to offer consumers a selection of stylish casual clothing that plays with a sleek modern aesthetic.
In order to promote the pieces, the two companies worked to create a moody editorial that showcases the clothing on a male model. Each of the images is black and white, speaking to the vintage inspiration that the collection of stylish casual clothing draws from and highlighting its many monochromatic looks as well.
With this, adidas Originals and wings+horns are able to use a more elaborate backdrop without distracting from its designs, positioning the model in front of natural scenes that connect with its Vancouver consumers.
Modernized Collaborative Sportswear
wings+horns and Horns & adidas Present Stylish Casual Clothing
Trend Themes
1. Sleek Modern Aesthetic - Opportunity for brands to create stylish casual clothing with a sleek modern aesthetic.
2. Vintage Inspiration - Opportunity to tap into consumer demand for clothing with a vintage-inspired look.
3. Monochromatic Looks - Opportunity for brands to offer clothing with monochromatic looks.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to collaborate with retailers and create modernized collaborative collections.
2. Retail - Opportunity for retailers to offer stylish casual clothing with a sleek modern aesthetic.
3. Advertising/marketing - Opportunity for advertising and marketing agencies to create moody editorials that showcase stylish casual clothing in black and white.