After exploring the styles of streetwear, Stussy has now moved on to sporting goods with the new Stussy Sport by 100 Athletic collection.
The collaborative Stussy Sport by 100 Athletic collection brings the urban brand and MMA fighter Caol Uno’s own line together. Don’t worry though because the items aren’t designed for MMA use only. The series shows a variety of workout shirts, pants and headbands that are made from lightweight fabric to allow breathability and high performance when you’re working out. It’s actually a really interesting move for Stussy considering how they’ve been the staple for streetwear for so long.
The Stussy Sport by 100 Athletic is a rare collection that combines sports, style and function together. The items are now available in Stussy Chapter and online stores.
Urbanized Sportswear
Stussy Sport by 100 Athletic Pits Streetwear & Athletics Together
Trend Themes
1. Urbanized Sportswear - The convergence of streetwear and athletic wear is creating a new trend in fashion.
2. Collaborative Collections - Collaborations between brands and athletes are becoming popular, providing unique and innovative product offerings.
3. Performance-focused Fabrics - The use of lightweight and breathable materials is revolutionizing the sportswear industry, allowing for enhanced athletic performance.
Industry Implications
1. Fashion - Fashion brands are expanding their offerings to include athletic-inspired clothing, tapping into a growing market.
2. Sporting Goods - The collaboration between Stussy and 100 Athletic showcases the potential for unique and functional sportswear, creating opportunities for other sporting goods brands.
3. E-commerce - The availability of the Stussy Sport by 100 Athletic collection online highlights the importance of e-commerce platforms in reaching a wider consumer base.