English opera star Lesley Garrett participated in a daredevil stunt organized by the Sky Arts TV channel to promote discounted tickets to the English National Opera. Garrett was hoisted via a crane over the Tower of London where she performed, perched on a horizontal platform, for a small audience of very, very avid opera lovers or Sky Arts employees.
I'm gonna be sick.
Implications - One of the most effective ways a company can draw attention to its brand is by investing in an elaborate and dangerous publicity stunt. By showing a willingness to eschew traditional advertising means, the company attracts consumers with an eye for the unconventional and absurd. The company also earns free marketing points due to a short burst of intense media coverage.
Daredevil Opera Stunts
Lesley Garrett Sings on the Tower of London
Trend Themes
1. Elaborate Publicity Stunts - Companies can attract consumers with unconventional and absurd stunts, earning free marketing points and intense media coverage.
2. Discounted Ticket Promotions - Offering discounted tickets can be an effective way to promote a brand or event, attracting consumers who are looking for a good deal.
3. Vertical Performance - Performing in unusual and high-risk locations can create a memorable experience for audiences and generate buzz for a performance or event.
Industry Implications
1. Entertainment - Using elaborate publicity stunts and discounted ticket promotions can help entertainment companies attract a wider audience and increase ticket sales.
2. Advertising and Marketing - Creating and executing elaborate publicity stunts can be an innovative way for advertising and marketing agencies to help their clients gain attention and generate buzz.
3. Events and Experiences - Vertical performances in unique locations can provide memorable experiences for event attendees, making them more likely to attend future events or recommend them to others.