The student loan paydown is a perk that is offered by Live Nation Entertainment and is a way for the company to "attract Millennials." The business partners up with tech start-up Tuition.io, a company responsible for administering the wonderful employee benefits program.
The student loan paydown is offered to individuals who have been working for Live Nation Entertainment for at least six months. With the average debt to universities and colleges amounting to $35,000, the company aims to support its employees with up to $1,200 per year.
As businesses that offer the student loan paydown perk are "just about 3% in corporate America," Live Nation Entertainment's approach to its benefits program is exceptional and will, without a doubt, attract new and freshly graduated workers.
Student Loan Paydown Perks
Live Nation Boasts an Attractive Business Model with Its Benefit Plans
Trend Themes
1. Employee Perks for Student Loan Paydown - Companies can attract and retain Millennial employees with benefit programs that provide financial assistance towards the repayment of student loans.
2. Rise of Tech Startups in Employee Benefits Administration - Companies can capitalize on the new marketplace for employee benefits management platforms that specialize in student loan paydown perks.
3. Corporate Responsibility and Employee Financial Wellness - Companies can differentiate themselves through social responsibility by offering student loan paydown benefits that prioritize employee financial wellness.
Industry Implications
1. Human Resources (HR) - HR departments can leverage this trend by partnering with benefits providers to implement student loan paydown programs that can attract top talent.
2. Fintech - FinTech startups can enter the employee benefits space with specialized platforms that enable companies to offer student loan paydown benefits to their employees.
3. Entertainment - Entertainment industry companies can differentiate themselves in the job market by offering unique and attractive employee benefits, such as student loan paydown programs.