We've seen dozens of ad contests, but this particular contest is exclusively for students. The concept of this College Challenge is that students could win $15,000 for pitching the most out of the box commercial idea.
The company, CommercialPitch.com, is launching a new ad sharing platform. From a contest perspective, the nice thing is that the product is very flexible to the theme of the ad.
Their hope is to attract advertising and creative types, noting that entrants could, "Get discovered by an ad agency."
The site also features a section called "Rate That Pitch", where you can pick the top entries. The catch is that you must rate each spot and name three that you think rock.
So far, the contest has attracted entrants from more than 40 post secondary institutions.
Student Ad Contests
Commercial Pitch Offers $15,000 Prize
Trend Themes
1. Student Ad Contests - Opportunity to tap into fresh and creative ideas from students for advertising campaigns.
2. Ad Sharing Platforms - Emergence of platforms that facilitate sharing and collaboration in the advertising industry.
3. Interactive Audience Participation - Engaging the audience in the selection process of advertising content through rating and voting systems.
Industry Implications
1. Advertising - Opportunity for ad agencies to discover and harness the talent of young students through student ad contests.
2. Marketing - Innovative ad sharing platforms provide marketing professionals with new avenues to collaborate and reach their target audience.
3. Education - Opportunity for educational institutions to showcase the creative abilities of their students and connect with the advertising industry.