Sportswear label Champion works in collaboration with avant-garde fashion brand Rick Owens for the first time ever, unveiling the Stripped-Down collection. This range prepares for the Spring/Summer 2020 season and draws inspiration from Grecian loincloths and robes, which is showcased through the bold silhouettes. The contributing brands seem to embody contrasting design languages and the new capsule captures both of it in a seamless manner.
The shapes include familiar basketball shorts and the Reverse Weave hoodie. These classic sportswear items are then detailed with Rick Owens' expertise. Referencing Grecian apparel, the designs include loincloths, robes, and togas. The materials include sporty mesh that is often seen on jerseys making up the coats, tunic tops, skirts, tees, and hoodies as well, layered together in the lookbook.
Avant Garde Sporty Designs
Rick Owens and Champions Join Forces Inaugurally on Stripped-Down
Trend Themes
1. Athletic-fashion Collaboration - The collaboration between Champion and Rick Owens showcases the trend of merging sportswear and avant-garde fashion, creating unique and innovative designs.
2. Grecian-inspired Silhouettes - The Stripped-Down collection draws inspiration from Grecian loincloths and robes, introducing a trend of incorporating ancient Greek elements into modern sportswear.
3. Layered Mesh Fabric - The usage of sporty mesh fabric in the designs of coats, tunic tops, skirts, tees, and hoodies presents a trend of layering different materials to create visually interesting and dynamic looks.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnering with sportswear brands to create unique collaborations that merge athletic and high-fashion aesthetics, appealing to a wider customer base.
2. Sportswear Manufacturing - Sportswear manufacturers can incorporate Grecian-inspired elements into their designs, tapping into the trend of combining ancient influences with modern sportswear to attract fashion-conscious consumers.
3. Fabric Production - Fabric producers can focus on developing innovative mesh materials that can be used in layered fashion designs, responding to the trend of creating visually dynamic and textured garments.