OFF-WHITE, the iconic streetwear brand that was founded by Virgil Abloh, dropped a series of striped sneakers that make use of its well-renowned design.
The first, descriptively dubbed the 'Striped Sneaker,' swaps between black and white for its colorway, instantly likening it to the OFF-WHITE brand to any who see it. The other, dubbed the 'Perforated Striped Sneaker' is less blatant about its origin, however still makes use of the same quality design.
A bright red covers the entirety of the upper, continuing throughout the laces and tongue as well. Meanwhile, the sole of shoes is marked by a clean white rubber, giving it more contrast. Although the OFF-WHITE branding in minimal on the Perforated Striped Sneaker, it is still likely to be recognized by the brand's adamant fan base.
Brand-Heavy Striped Sneakers
OFF-WHITE Released a Shoe Series Decorated with Its Iconic Logo
Trend Themes
1. Brand-heavy Sneakers - The trend of incorporating prominent branding into sneaker designs offers opportunities for brands to create unique, recognizable footwear.
2. Iconic Logo Design - The use of instantly recognizable logos on sneakers allows brands to leverage their existing brand equity and attract loyal customers.
3. Contrasting Colorways - The trend of using contrasting colors in sneaker designs creates visual impact and allows brands to stand out in the crowded market.
Industry Implications
1. Streetwear Fashion - The streetwear fashion industry can capitalize on the trend of brand-heavy sneakers by creating unique and eye-catching designs that appeal to their target audience.
2. Footwear Manufacturing - The footwear manufacturing industry can explore opportunities to collaborate with brands and incorporate iconic logos into their shoe designs to meet the demand for brand-heavy sneakers.
3. Advertising and Branding - The advertising and branding industry can assist sneaker brands in developing effective marketing strategies that highlight the significance and appeal of prominently branded sneakers.