Even if you don't approve, you have to admire the creativity of StringFellows, a Paris strip club that has plastered the street with its innovative and shocking pole ads. The ads are provacative, sexy, and probably wouldn't fly in the streets of Toronto or New York.
Implications - Advertisements have to break through the clutter that consumers are constantly exposed to. Shock factor has become a popular method of drawing attention. Advertisers who are incorporating street items such as the pole into their out-of-home campaigns manage to create a memorable viewing of the advertisement. The more shocking an advertisement is, the more likely it will also grab press attention especially if it is controversial.
Strip Club Pole Advertising in the Streets of Paris
Strip Club Pole Advertising In The Streets Of Paris
Trend Themes
1. Provocative Street Advertising - Opportunity to create memorable and attention-grabbing advertisements by incorporating shocking and controversial elements into street campaigns.
2. Innovative Out-of-home Advertising - Opportunity to break through advertising clutter by using creative and unconventional methods to capture consumer attention in outdoor spaces.
3. Controversial Marketing Tactics - Opportunity to generate buzz and press attention by employing controversial and provocative marketing strategies that push boundaries.
Industry Implications
1. Advertising and Marketing - Opportunity for advertisers and marketers to explore new approaches and techniques to stand out in a crowded marketplace and grab consumer attention.
2. Entertainment and Nightlife - Opportunity for entertainment venues, such as strip clubs, to think outside the box and utilize innovative advertising methods to attract customers and create brand awareness.
3. Out-of-home Advertising - Opportunity for out-of-home advertising companies to offer unique and attention-grabbing ad placements that go beyond traditional billboards and posters.