As the London 2012 Summer Olympics quickly approaches, people are looking for ways to tide themselves over until the big event; the Stretching Team USA Olympians photo series offers one distraction. As its title clearly suggests, it is comprised of portraits of Team USA olympians as they warmup for a their training sessions. A simple concept, it nevertheless highlights their athletic physique in ways that few people are privy to.
Shot by photojournalist Lucas Jackson, the Stretching Team USA Olympians photo series is comprised of divers, swimmers, wrestlers and boxers and more including Thomas Finchum, Michael Phelps, Clarissa Chun and Rau'shee Warren. In all, Jackson photographs 35 athletes in various stretching positions. From arms to legs, together they show a good and healthy regimen that could easily be adopted by others.
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
Trend Themes
1. Athletic Photography Trends - The rise of athletic portrait photography presents opportunities for photographers to capitalize on the growing interest in fitness and sports.
2. Stretching and Exercise Culture - As people become more health conscious and active, there is a growing market for innovative exercise products and services that capitalize on the need for warmup/stretching regimens.
3. Virtual Athletic Training - The COVID-19 pandemic has accelerated the adoption of virtual athletic training programs and apps, presenting an opportunity for entrepreneurs to develop new products in this space.
Industry Implications
1. Sports Photography - There is a growing market for athletes and fitness enthusiasts looking to capture their physique and progress through professional athletic photography.
2. Fitness Equipment Industry - The demand for accessible, durable at-home fitness equipment is on the rise, presenting an opportunity for innovative entrepreneurs in this space.
3. Virtual Fitness Industry - The shift towards virtual fitness instruction and training is opening up opportunities for fitness studios and gyms to offer their services online and via mobile apps.