Minimalist Versatile Furniture

Strek Collective Creates Products That Focus on Function and Form

Strek Collective is comprised of four Norwegian designers, Stian Korntved Ruud, Fredrik Wærnes, Nicolai Gulliksen and Jørgen Platou Willumsen, who have come together to collaborate on creating minimalist, versatile furniture pieces. From trestles to lamps and storage pieces, Strek Collective may concentrate on simple silhouettes, but does not compromise style for function.

Presenting a group of work during the 100% Norway 2012 at Tent London, the Strek Collective will be showcasing three products. The Wandering Lines trestle can be used as support for tables or a rack. The Copper 58 is a collection of five trays, each complete with a unique jagged ridge. Lastly, the Strek Light is a pendant lamp that boast ash cylinder ends and a bright fluorescent tube.
Trend Themes
1. Minimalist Furniture - Opportunity for disruptive innovation in creating furniture with simple silhouettes that combine style and function.
2. Versatile Furniture - Opportunity for disruptive innovation in designing furniture that can be used in multiple ways or adapted to different spaces.
3. Collaborative Design - Opportunity for disruptive innovation in bringing together designers from different backgrounds to create innovative furniture pieces.
Industry Implications
1. Furniture Design - Opportunity for disruptive innovation in the furniture industry by designing minimalist and versatile pieces.
2. Interior Design - Opportunity for disruptive innovation in creating furniture that can be easily integrated into different interior design styles.
3. Lighting Design - Opportunity for disruptive innovation in designing pendant lamps with unique features and materials.

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