The most recent In4mation Summer 2014 collection takes a new spin on traditional streetwear lookbooks by combining skater style with the tropical pass time of surfing. The line offers men hand-drawn graphic T-shirts, jewel-toned snapbacks and bright-colored shorts for this summer season.
In4mation is known for releasing hip clothing lines that are designed for those into engaging with their surroundings and living an active lifestyle. This latest collection is inspired by surfer culture and Japanese culture. The line features garments such as cotton white T-shirts with bold illustrations, snapback hats covered in technicolor designs, hip button-up shirts and board shorts that are ideal for those looking to ride a few waves. One of the shirts features a Lost in Translation graphic inspired by the Tokyo public transit system compiled with the In4mation Plus Logo design.
Surfer Streetwear Lookbooks
The Latest In4mation Collection is Inspired by the Beach
Trend Themes
1. Skater-surf Fusion - Opportunity for brands to combine elements of skater and surfer culture in their clothing lines.
2. Hand-drawn Graphics - Potential to incorporate bold illustrations in clothing designs to attract customers.
3. Urban Beachwear - A chance for brands to create clothing that combines streetwear style with beach-inspired elements.
Industry Implications
1. Fashion - Fashion brands can tap into the skater-surf fusion trend and offer clothing that appeals to the active lifestyle crowd.
2. Streetwear - Opportunity for streetwear brands to experiment with hand-drawn graphics and create unique designs.
3. Surfing - Companies in the surfing industry can explore collaborations with streetwear brands to create urban beachwear collections.