South Korean streetwear label Iise has returned with loungewear essentials that are sure to get consumers through the approaching winter season. With lockdown restrictions still in place, most consumers are turning to comfortable clothes, and brands are responding to this by updating their offerings to feature softer or stretchier materials.
This loungewear line from Iise exemplifies that, as it arrives with matching sweat suits, stylish hoodies, shirts, mini bags and more. The collection arrives in an array of colors, boasting a mostly subdued and minimalist color palette. each of the pieces offers a tonal look, which is broken up by the brand's logo. The available colors include gray, forest green, navy blue, white and black.
Comfy Loungewear Essential Lines
Streetwear Label Iise Returns with a Loungewear Line
Trend Themes
1. Loungewear Essentials - The rising trend of comfortable clothes is here to stay and brands must offer softer or stretchier materials in their products.
2. Tonal Look - The trend of tonal looks or monochromatic color palette is gaining popularity among consumers, which offers an innovative opportunity for brands to create products with a minimalist approach.
3. Matching Sweat Suits - Matching sweat suits are becoming a popular trend among consumers for their style and comfort, which provides a disruptive innovation opportunity for brands to offer a versatile and trendy collection.
Industry Implications
1. Fashion Apparel Industry - Fashion apparel brands must invest in creating loungewear essentials using soft and stretchy materials while experimenting with a monochromatic color palette and logo prints to attract consumers.
2. Sportswear Industry - Sportswear brands must focus on offering a versatile and comfortable collection featuring matching sweat suits and hoodies to meet the consumer demand for multifunctional and fashionable activewear.
3. Accessories Industry - Accessories brands must harness the popularity of streetwear fashion by creating mini bags and other trendy accessories in matching colors inspired by the loungewear essential lines, presenting a disruptive innovation opportunity by bringing a casual fashion touch to their products.