Unveiled at the Barcelona Street Project, the easyJet 'Sneakairs' are designed to offer vibrational feedback to help direct wearers when they're visiting a new city. The 'Sneakairs' work by incorporating a vibrating sole that connects wirelessly to the wearers smartphone to help offer directions rather than force users to keep looking at their phone.
The prototype 'Sneakairs' would allow wearers to explore at their leisure and rely on the vibrating soles to lead them in the right direction. The easyJet 'Sneakairs' prototype shows promise for being a quirky, innovative way to explore a new city. The brand believes that the prototype shoe design could one day be developed for purchase by passengers on easyJet flights prior to landing as a different form of sightseeing.
Directional Shoe Designs
The easyJet 'Sneakairs' were Unveiled at the Barcelona Street Project
Trend Themes
1. Vibrational Feedback Shoes - There is potential for the development of alternative navigation methods using vibrational feedback in footwear.
2. Wireless Connectivity in Shoes - Shoes that wirelessly connect to a mobile device are gaining popularity in the consumer market and have the potential to revolutionize navigation.
3. Smart Travel Products - Innovations like the easyJet 'Sneakairs' bring attention to the market demand for unique travel products that integrate technology with traditional products to enhance the customer experience.
Industry Implications
1. Travel Industry - The incorporation of technology into traditional travel products, like shoes, can make navigation more accessible and exciting for consumers.
2. Wearable Technology Industry - The integration of vibrational feedback into footwear shows potential for expanding the market of wearable technology.
3. Smartphone Industry - New technologies that incorporate wirelessly-connected wearable devices will increase the demand for smartphones with strong Bluetooth capabilities.