Contemporary wear label Resort Corps grabbed the attention of the public and designer retailers with a somewhat controversial and thought-provoking commentary on street culture fashion. Last year, the brand's founder Luca Modesti shared that "physical subcultures have completely disappeared" from present day context and the only path to genuine self-expression is "by wearing references from older subcultures."
In the Fall/Winter 2018 capsule, Resort Corps taps into this idea of loss of individuality and produces a line of street culture fashion silhouettes with predominant nostalgic vibes and recycled designs. A testimony to a new youth movement, where "subcultures exists only as memories," the street culture fashion capsule features heavy-duty fabrics on combat trousers with faded military prints, bold red beanie hats and 90s-inspired athletic apparel.
Photo Credits: Resort Corps
Dreamy Street Culture Fashion
Resort Corps Fall/Winter 2018 Taps into the Relevance of Subcultures
Trend Themes
1. Nostalgic Street Culture Fashion - Opportunity for brands to tap into the growing demand for nostalgic streetwear by offering recycled designs and incorporating elements from older subcultures.
2. Loss of Individuality in Fashion - Disruptive innovation opportunity exists for brands to address the idea of loss of individuality in fashion by creating unique and personalized street culture fashion.
3. Rise of Youth Movements - Brands can capitalize on the rise of youth movements by designing street culture fashion that embodies the memories and spirit of past subcultures.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the trend of nostalgic street culture fashion by curating collections that cater to the demand for recycled designs and references to older subcultures.
2. Streetwear Brands - Streetwear brands have the chance to disrupt the market by offering personalized and unique street culture fashion that allows individuals to express their individuality in a world of fading subcultures.
3. Athletic Apparel Industry - Opportunity for athletic apparel industry to tap into the trend of street culture fashion by incorporating 90s-inspired designs into their products and appealing to the nostalgia of youth.