Streaming Platforms Amazon and Peacock have recently announced virtual product placement ads.
For a while, streaming platforms have faced the pressure of generating more revenue. Yesterday, NBCUniversal-owned Peacock announced to its users that it would be adding two new ad designs to create more opportunities with its marketing partners.
Users of the platform have learned that in-scene ads will be implemented into the company's new marketing strategy. These ads will be blended with post-production content to ensure viewers don't miss advertisements during the most critical scenes. Amazon has made similar adjustments, having its ads subconsciously showcase brands while streaming shows.
Despite past viewer criticism of in-program advertising, this announcement speaks to streaming service brands' goal of balancing top quality programming with more revenue-generating updates.
New Streaming Service Formats
Streaming Services Have Announced Virtual Product Placement Ads
Trend Themes
1. Virtual Product Placement Ads - Streaming services are incorporating virtual product placement ads into their marketing strategies, presenting a disruptive innovation opportunity for companies to enhance brand visibility through content integration.
2. In-scene Ads - Streaming platforms are incorporating in-scene ads into their marketing strategies, creating a disruptive innovation opportunity for companies to showcase products during the most crucial scenes and engage viewers effectively.
3. Post-production Content - Streaming services are blending virtual product placement ads with post-production content to provide viewers with uninterrupted streaming experience, presenting a disruptive innovation opportunity for companies to enhance brand visibility through seamless content integration.
Industry Implications
1. Streaming Platforms - Streaming platforms can leverage virtual product placement ads to generate more revenue and enhance brand partnerships, presenting a disruptive innovation opportunity for the entertainment industry.
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3. Brands and Product Placement - The introduction of virtual product placement ads and in-scene ads into streaming platforms' marketing strategies presents a disruptive innovation opportunity for brands to generate more visibility and sales through content integration.