The Stray Rats Winter 2019 collection was recently unveiled and the new seasonal designs are showcased in a gritty manner for the colder temperatures. The range is adorned in a plethora of logo accents throughout the garments, featured on graphic t-shirts, mid-layering options, and even some conceptual masks as well.
One of the standout items in the seasonal range is the coach jacket in black that is detailed with bold branding. The back of the design features a large patchwork sewn in alongside some additional embroidery reading "WE DESIGN THE FUTURE" and "SR Rats." Another standout item is the hoodie that options in gray and black detailed with a flying insect sketch with branding accents above the visual.
Gritty Winter Streetwear
The Stray Rats Winter 2019 Capsule is Adorned in Logo Accents
Trend Themes
1. Logo Accents in Streetwear - Opportunity for brands to incorporate logo accents in streetwear designs for a gritty and edgy aesthetic.
2. Conceptual Masks in Fashion - Potential for designers to explore the incorporation of conceptual masks in fashion collections for a unique and attention-grabbing element.
3. Bold Branding on Outerwear - Opportunity for outerwear brands to experiment with bold branding techniques, such as large patchworks and embroidery, to make a statement.
Industry Implications
1. Streetwear - Disruptive innovation opportunity for streetwear brands to incorporate gritty and logo accents in their designs for a distinctive and on-trend look.
2. Fashion - Potential for the fashion industry to explore the incorporation of conceptual masks as a unique and attention-grabbing element in their collections.
3. Outerwear - Opportunity for outerwear brands to differentiate themselves by experimenting with bold branding techniques, like large patchworks and embroidery, on their products.