STORY mfg. introduces its latest collection that is focused on sustainable efforts. The pieces are available online at HBX and prepare for the summer season ahead. The inspiration behind the capsule references Saeed and Katy Al-Rubeyi's travels to areas including Thailand and India.
There, they learned a lot about local fabrication and natural sources, inspiring them to create an honest form of fashion. The collection is made up of 11 pieces curated by the team at HBX and perfectly captures a full outfit by STORY mfg. This includes a hat, bat socks, and more with a spotlight on the items such as the psychedelic-themed Grateful tee and the Lush jeans made from 100% organic cotton.
Summer-Ready Sustainable Apparel
STORY mfg. Introduces its Latest Environmentally Friendly Pack
Trend Themes
1. Sustainable Fashion - The trend of sustainable fashion is growing, presenting opportunities for companies to invest in eco-friendly and ethically-sourced materials and production processes.
2. Travel-inspired Fashion - The trend for travel-inspired fashion is on the rise, as people seek unique clothing items with a story behind them that relate to their personal experiences and adventures.
3. Upcycling - The trend towards upcycling of materials is an opportunity for companies to create sustainable collections by repurposing waste materials into new and valuable products.
Industry Implications
1. Fashion - The fashion industry has the potential to disrupt its supply chain and incorporate eco-friendly materials and production processes in response to the increasing demand for sustainable fashion.
2. Eco-tourism - The eco-tourism industry can tap into the trend of travel-inspired fashion by offering sustainable and ethically-sourced clothing items inspired by the local culture and traditions of the destinations visited.
3. Textile Recycling - The textile recycling industry has an opportunity to work with fashion brands to upcycle waste materials into new and valuable products, reducing the amount of waste sent to landfills and contributing to a circular economy.