The 'Stop the Stigma' merchandise has been created by the Boston Beer Company in collaboration with is cannabis-focused sub-brand TeaPot as a series of garments and accessories that encourage open-mindedness. The merchandise was created with the Peace Collective, and features co-branded styles including a T-shirt, hoodie and a tote bag. Profits from the collection will be donated to Pardons Canada which, for every $1,000 raised, helps to remove a cannabis-related offense from the field of one individual.
Director and Head of Cannabis Paul Weaver spoke on the 'Stop the Stigma' merchandise saying, "Everyone benefiting from legalized cannabis, even newcomers like TeaPot, have a responsibility to recognize the inequitable history of the industry and play a part in righting those wrongs. I am confident our drinkers will embrace the message behind this collaboration as we strive to stop the stigma and support Pardons Canada's excellent work."
Anti-Stigma Cannabis Apparel
The 'Stop the Stigma' Merchandise is Limited-Edition
Trend Themes
1. Anti-stigma Cannabis Apparel - The growing acceptance of cannabis in society is creating opportunities for merchandise that promotes open-mindedness and aims to reduce stigma.
2. Cannabis Social Responsibility - As cannabis becomes more mainstream, companies are embracing social responsibility initiatives like donations to organizations that support those affected by the War on Drugs.
3. Collaboration in Cannabis Industry - Partnerships between large beer companies and cannabis start-ups represent a unique opportunity for innovation and market expansion in the cannabis industry.
Industry Implications
1. Cannabis - The cannabis industry is booming due to increased legalization, and companies are looking for ways to stand out and promote positive messages.
2. Fashion - The fashion industry is embracing the cannabis trend, creating unique and fashionable cannabis-themed apparel and accessories.
3. Alcohol - The alcohol industry is exploring collaborations with cannabis companies to tap into new markets and offer unique products to consumers.