Stone Island, an Italian fashion label founded by Massimo Osti, has expanded its Spring/Summer 2022 collection with a new and concise range of iridescent apparel.
The new offerings utilize the brand's recently developed iridescent metal fabric, which is made from recycled nylon and ECONYL regenerated yarn. In addition, the unique fabric is double-dyed, resulting in one-of-a-kind variations in colors and intensities. The new ensemble consists of packable anoraks, overshirts, t-shirts, pants, shorts, and swimming trunks. All of the pieces arrive in unique hues such as Olive Green, Warm Peach, Dark Purple, Midnight Blue, Dark Fuschia, and Goldenrod.
For those interested, the new offerings are now available to purchase alongside Stone Island's entire SS22 collection on the brand's website.
Eco-Friendly Iridescent Outerwear
Stone Island Expands SS22 Offerings with New Luminous Apparel
Trend Themes
1. Eco-friendly Materials - The utilization of recycled nylon and ECONYL regenerated yarn presents an opportunity for the fashion industry to incorporate sustainable materials into their production process.
2. Iridescent Fashion - The use of double-dyed iridescent metal fabric provides a unique, eye-catching element to apparel, presenting an opportunity for brands to differentiate themselves in the market.
3. Packable Apparel - The addition of packable anoraks and overshirts presents an opportunity for the outdoor and travel industries to offer convenient, space-saving attire to customers.
Industry Implications
1. Fashion - The utilization of sustainable materials and eye-catching design can contribute to the ongoing efforts towards sustainability and innovation in the fashion industry.
2. Outdoor Apparel - The addition of packable and durable apparel can enhance the convenience and functionality of outdoor gear, presenting opportunities for brands to optimize their offerings.
3. Travel Retail - The incorporation of packable and versatile apparel can enhance the attractiveness of travel stores by offering customers wearable items that can be easily stored during travel.