Voluminous Editorials

Lara Stone Models Glamorous Gowns for 'Stone Age' in Vogue UK

The fashion world continues it's fascination with Dutch beauty Lara Stone as seen in, 'Stone Age' in Vogue UK. The British magazine's December 2009 cover shoot was conducted by famed fashion photographer Mario Testino.

Fashion editor Lucinda Chambers styled the romantic editorial, which features supermodel Stone decked out in heavenly layers of tulle and exquisite ballgowns by Dior, Nina Ricci, Valentino and Dolce & Gabbana.

Implications - In today's society, high-tech products and services are constantly introduced with the promise of making lives easier. Many consumers enjoy such conveniences but also yearn for the simplicity or tradition of the past. Products that can provide consumers with alternatives or forgotten experiences will appeal to a large clientele looking to take a break from today's forward-moving lifestyles.
Trend Themes
1. Romantic Fashion - Opportunity to disrupt the fashion industry by offering romantic and traditional styles for consumers who want to move away from modern fashion trends.
2. High End Luxury - Disrupting high-end fashion consumption by offering consumers exclusive fashion pieces like intricate ballgowns and elegant dresses.
3. Nostalgic Fashion - Opportunity to create a new market of nostalgia fashion by introducing iconic fashion styles from the past.
Industry Implications
1. Fashion Industry - Fashion industry must cater to a market looking for traditional, romantic and nostalgic products.
2. Luxury Industry - Luxury industry can offer exclusive, high end fashion pieces that target consumers willing to pay a premium price for niche items.
3. Retail Industry - Retail industry can create a niche market by catering to consumers looking for vintage fashion products that are not part of modern fashion trends.

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