Cottonelle launched a social media campaign that encourages people to stop stockpiling toilet paper. As part of the campaign, the company will donate $1 to the United way Worldwide COVID-19 Community Response and Recovery Fund each time someone posts a picture to social media using the hashtag #ShareASquare. Additionally, the brand will donate 1 million rolls of toilet paper to non-profit organizations. Cottonelle is also promoting the campaign with a 30-second TV ad add, which will be aired throughout April.
Overall the campaign will help to inform people against stockpiling toilet paper, which will help prevent shortages. Additionally, the company shows it is taking the issue seriously, as it will be making donations.
Anti-Stockpiling Social Media Ads
Cottonelle Launched a Campaign Against Stockpiling Toilet Paper
Trend Themes
1. Anti-stockpiling Behavior - The campaign against stockpiling toilet paper highlights the trend of encouraging responsible consumption and discouraging panic buying.
2. Social Media Activism - The use of social media platforms as a tool for raising awareness and promoting a cause is a growing trend.
3. Brand Philanthropy - Companies using their resources to support communities and contribute to social causes is an emerging trend in brand marketing.
Industry Implications
1. Consumer Goods - Consumer goods companies can capitalize on the trend of anti-stockpiling behavior by promoting responsible consumption and offering incentives for sustainable purchasing.
2. Digital Marketing - The trend of social media activism presents opportunities for digital marketing agencies to help brands create impactful campaigns that resonate with consumers and drive positive change.
3. Non-profit Organizations - Non-profit organizations can leverage the trend of brand philanthropy by partnering with companies and utilizing social media platforms to amplify their cause and reach a larger audience.