No. 3 is ZUBI’s new collection of clutches, which is chosen to be advertised through disturbing settings of still life editorials.
Although the clutches are phenomenal-looking due to their design and patterns, their presentation next to a dead skinned chickens and being wrapped around dead fish certainly sways the viewer’s focus away from these features.
Apart from the shockingly disturbing still lives, most of the other clutches are placed in more pleasant settings, like hanging upside down from the ceiling next to parallel hanging grapes.
Using the still life art form in accessory editorials is a novel idea. It’s reference of art history with certain still life symbols, as well as the combined use of colors and shock value effect is a clever mix that makes a creative advertising campaign.
Still-Life Handbag Editorials
The ZUBI No.3 Clutch Editorial Use Unsettling Still Life Photography
Trend Themes
1. Still Life Advertising - Using still life art as a unique and attention-grabbing advertising technique for accessories.
2. Disruptive Presentation - Creating disruption and intrigue by showcasing products in unexpected and provocative contexts.
3. Mixing Art and Advertising - Blending art history references and symbolism with commercial campaigns for a creative approach.
Industry Implications
1. Fashion - Exploring unconventional and evocative ways to present fashion accessories through creative editorials.
2. Graphic Design - Utilizing still life photography as a medium to capture attention and tell unique visual stories for brands.
3. Advertising and Marketing - Taking advantage of disruptive and thought-provoking presentations to create memorable campaigns.