G.H. Bass introduces its Stepping Out Campaign for the Autumn/Winter 2023 season. The marketing campaign returns its focus on creative individuals showcasing G.H. Bass styles on the streets of London. It follows diverse personalities, including a stylist, editor, artist, actor, film producer, and DJ, exemplifying the brand's integration into various creative vocations. This will certainly make the brand more personable and will capture the attention of younger consumers.
The Stepping Out Campaign boasts a diverse cast, ranging from a recent LAMDA graduate and actor/writer André Larnyoh to freelance artist Leah Muscat and fashion professional Natalie Zannikos. The marketing materials emphasize the growing demographic embracing G.H. Bass silhouettes in their everyday style because of their fashion-forward exterior and their comforting qualities.
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Trend Themes
1. Creative-backed Footwear Campaigns - Opportunity to leverage diverse personalities in marketing campaigns to connect with younger consumers.
Industry Implications
1. Fashion - Fashion industry can utilize diverse cast in marketing materials to appeal to younger consumers.
2. Advertising - Advertising industry can explore creative campaigns that integrate different creative vocations.
3. Entertainment - Entertainment industry can collaborate with footwear brands to feature their products in film and TV productions.