There is not another fabric in the world in which I wish to roll around in as much as dupioni; the Stella McCartney Spring 2010 collection was rampant with the to-die-for luxurious silk.
The delicate structure, sheen and smooth hand of the dupionii was effortlessly, and masterfully, tailored into everything from chocolate-hued shorts, to a beautiful silvery-sheened jacket with dupioni embellishments in the Stella McCartney Spring 2010 line.
Implications - Despite the recent downturn of the economy, wealthy consumers still make a formidable buying base. Corporations and brands seeking to appeal to this affluent demographic can do so by advertising luxury products made of high-quality components. By directly marketing to this collection of well-heeled consumers, the brand establishes itself as upscale.
Dupioni Designs
The Stella Mccartney Spring 2010 Collection is Swathed in Silk
Trend Themes
1. Luxurious Silk - Opportunity to create high-end products using luxurious silk fabric.
2. Upscale Marketing - Opportunity to directly market luxury products to affluent consumers.
3. High-quality Components - Opportunity to appeal to wealthier consumers by using high-quality materials in product manufacturing.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry to create upscale products using luxurious silk fabric.
2. Advertising - Disruptive innovation opportunities in the advertising industry to establish brands as upscale by directly marketing luxury products to affluent consumers.
3. Manufacturing - Disruptive innovation opportunities in the manufacturing industry to appeal to wealthier consumers by using high-quality materials in product manufacturing.