The latest Stella McCartney lingerie line indicates a new direction for lingerie—and it’s not what you’d expect. Rather than super sultry, body-baring pieces that will add more sizzle to the bedroom than you can handle, McCartney’s line-up includes a rather safe collection of delicates.
With names that refer to women caught in "cheeky situations," the Stella McCartney lingerie collection includes pieces like the ‘Eva Scampering’ chemise and ‘Ines Sneaking’ crepe bra, which are in general pretty, satin-y styles that cover a lot more than they show and which The Pipeline describes as "more Granny than sexy."
Granny Lingerie
The Stella McCartney Lingerie Line Plays It Safe
Trend Themes
1. Modest Lingerie - Stella McCartney's latest lingerie line made up of modest and less revealing pieces indicates a growing trend towards modest lingerie designs.
2. Elevated Lingerie - Designers are creating lingerie collections with elevated designs and style choices that appeal to a wider audience and embrace a range of body types.
3. Comfortable Lingerie - Lingerie brands are shifting towards comfortable and practical designs that prioritize the comfort of the wearer over aesthetics alone.
Industry Implications
1. Lingerie - The lingerie industry is experiencing a shift towards modest and comfortable designs that appeal to a wider audience.
2. Fashion - The fashion industry is embracing body positivity and inclusivity by creating lingerie lines with sizes and designs that appeal to a variety of body types.
3. Retail - Retailers have an opportunity to disrupt the lingerie industry by offering lingerie lines that prioritize comfort, practicality and modesty over aesthetics alone.