The Stella McCartney Fall/Winter 2014/2015 lingerie campaign showcases the bright, colorful side of the upscale undergarments. In each shot, pale pops of yellow and pink were placed next to one another, blocking each other out in a way that no doubt draws in the attention of shoppers and followers of the label.
On top of the bold palette scheme, focus was also placed upon bright lace bras, sheer high rise tights and silky slips. Given the array of apparel featured, there is much to take away from this collection aside from the standard assortment of bustiers and matching underwear.
Superimposed imagery is also at the center of this Stella McCartney production. Spliced images of bedding and up close shots of the lingerie add even greater artistic elements to this series.
Color-Blocked Underwear Campaigns
The Stella McCartney Fall/Winter 2014/2015 Lingerie Ads Are Bold
Trend Themes
1. Bright Lingerie - Opportunities exist to create more brightly colored lingerie lines that focus on bold patterns and colors in addition to traditional styles and cuts.
2. Superimposed Imagery - The use of superimposed imagery creates both an artistic element and a disruptive innovation opportunity in the fashion industry.
3. Color Blocking - Color blocking can be utilized in a variety of apparel lines to create a bold, attention-grabbing aesthetic.
Industry Implications
1. Lingerie - The lingerie industry can focus on brighter, bolder colors and unique design elements such as superimposed imagery.
2. Fashion - Innovative fashion brands can incorporate color blocking and superimposed imagery in various garments beyond lingerie.
3. Photography - Opportunities exist for photographers to incorporate superimposed imagery into their campaigns, bringing a new level of creativity to their work.