To promote the limited-edition 'Stella Artois Cidres,' the company created a completely waterproof suit that features colorful fruits. Three designs of this suit were created using the fruits and flowers that are found within each Stella Artois Cidres. The suits are designed for men because traditional cider advertisements are geared towards female consumers.
These flashy suits were designed by the creative team at 'You Must Create.' Each suit began as a drawing made by hand. The drawings consisted of elderflowers, peaches, raspberries, apples and pears. They were then put into an adobe program and given colorful features.
The floral splash-proof suits consist of a jacket and pair of tailored shorts. They reflect confidence and casualness with the bright colors and tailored functional appeal.
Cider-Promoting Suits
This Waterproof Suit was Designed to Promote 'Stella Artois Cidres'
Trend Themes
1. Limited-edition Promotional Products - Creating limited-edition promotional products, such as the waterproof suit promoting Stella Artois Cidres, to attract consumer attention and drive sales.
2. Gender-bending Marketing - Exploring the potential of marketing traditionally gender-specific products, like cider, to a wider audience through unconventional advertising strategies.
3. Functional Fashion - Designing functional and stylish clothing items, like the floral splash-proof suit, that offer practicality and aesthetic appeal to consumers.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can innovate by creating unique and eye-catching promotional items that engage consumers and boost brand awareness.
2. Fashion and Apparel - The fashion and apparel industry can tap into experiential marketing by collaborating with other brands to create innovative clothing items that blend style with functionality.
3. Advertising and Marketing - The advertising and marketing industry can explore creative and disruptive ways to promote products that challenge traditional gender norms and appeal to a diverse target audience.