'steep & mellow' is a female-founded company that provides mood-boosting teas. The 70s-inspired design featured on its tea boxes reiterates the brand's vision "to inspire mindfulness and ignite creativity in our community of unique, outspoken, and like-minded individuals," as mentioned on the brand's website.
The brand offers three kinds of teas — Dream, Groove, and Flow — to help consumers focus, become more energized, and sleep well. Every part of the product is eco-friendly -- from the packaging to the sachets. Consumers can compost the items, ensuring a closed-loop packaging system. Consumers can purchase the teas in individual packages or bundles from the steep & mellow website and at select retailers.
Mood-Enhancing Teas
‘steep & mellow’ Makes Natural Mood Boosting and Enhancing Teas
Trend Themes
1. Natural Mood-enhancing Tea - The trend of providing natural mood-enhancing teas to consumers in eco-friendly packaging offers opportunities for disruptive innovation in the food and beverage industry.
2. Mindful and Eco-friendly Packaging - The trend of using mindful and eco-friendly packaging for tea products offers opportunities for disruptive innovation in the packaging industry.
3. Brand Identity Through Design - The trend of creating a brand identity through unique and aesthetically pleasing design offers opportunities for disruptive innovation in the branding and marketing industry.
Industry Implications
1. Food and Beverage - The trend of providing natural mood-enhancing teas to consumers in eco-friendly packaging offers opportunities for disruptive innovation in the food and beverage industry.
2. Packaging - The trend of using mindful and eco-friendly packaging for tea products offers opportunities for disruptive innovation in the packaging industry.
3. Branding and Marketing - The trend of creating a brand identity through unique and aesthetically pleasing design offers opportunities for disruptive innovation in the branding and marketing industry.