SteelSeries and PUBG have entered into a partnership to release a number of PlayerUnknown’s Battlegrounds gaming peripherals that are set to celebrate the one-year anniversary of the incredibly popular game. This announcement was quickly followed by the release of the PUBG QcK+ mousepad, which features the game's iconic artwork and the SteelSeries logo, with more products slated for release in the coming months.
Both SteelSeries and PUBG are excited about the partnership and will be striving to release meaningful integrations with creative activities. The brands will be using integrations with PUBG influencers and streamer communities to advertise the products that will provide an innovative and competitive edge in the game. SteelSeries and PUBG will also be running contest in the coming months, with the first offering a bundle of SteeSeries accessories and an MSI Optix MPG27C Curved LED Gaming Monitor.
Gaming Anniversary Partnerships
SteelSeries and PUBG Will Be Producing Exclusive Products
Trend Themes
1. Partnership Collaborations - The trend of partnering with popular gaming franchises to create exclusive products presents an opportunity for businesses to tap into the ever-growing gaming market.
2. Gamer-centric Peripherals - The trend of developing gaming peripherals specifically tailored to the needs and preferences of gamers opens up possibilities for companies to disrupt the traditional peripheral market with innovative and game-enhancing designs.
3. Influencer Marketing - The trend of leveraging influencers and streamer communities to promote gaming products offers an avenue for businesses to reach a highly engaged and targeted audience, creating new marketing opportunities.
Industry Implications
1. Gaming Hardware - The gaming hardware industry has the opportunity to collaborate with gaming franchises and create exclusive products that cater to the unique needs of gamers.
2. E-sports - The e-sports industry can benefit from partnerships with popular gaming franchises to create branded products that enhance the gaming experience for professional players, attracting more sponsors and increasing fan engagement.
3. Digital Marketing - The digital marketing industry can explore influencer marketing strategies to promote gaming peripherals and accessories, capitalizing on the large and dedicated gaming community.