Cossette Vancouver came up with a steaming bus shelter to entice bundled up Canadians to buy McDonald's coffee, an ingenious idea, especially in a cold and rainy city filled with avid java sippers.
“A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's,†Directdaily details.
Check out the video to see the McDonald's steaming bus shelter in action.
Implications - Consumers are tired of traditional commercials due to their abundance in society; they now crave advertisements that are interactive and shocking, making them memorable. Companies can develop creative marketing campaigns to appeal to potential consumers.
Steaming Bus Shelter Ads
McDonald's Ad Reveals Secret Message With Steam
Trend Themes
1. Interactive Advertising - Utilizing interactive and shocking advertisements to make them memorable for consumers.
2. Creative Marketing Campaigns - Developing innovative marketing campaigns to appeal to potential consumers.
3. Consumer Engagement - Creating opportunities for consumers to actively engage with advertisements.
Industry Implications
1. Advertising - Opportunities for advertising agencies and marketers to create interactive and memorable campaigns.
2. Food and Beverage - Inventive ways to market food and beverage products to consumers through interactive campaigns.
3. Technology - Development of technological solutions to enhance consumer engagement with advertisements.